How to make your swimwear last

Salt, chlorine and sun cream are hard on fabric. Five small habits that keep the colour bright and the fit snug.

Start with what you love

The best swimsuit is the one you forget you are wearing. Think about how you spend a day by the water: swimming laps, lying in the sun, chasing children along the shore.

Look at the details

A lined front, a wider strap or a higher waist changes how a swimsuit feels far more than its colour does.

• Rinse in cool fresh water after every swim.
• Dry flat in the shade, never on a hot rail.
• Put sun cream on before you dress, not after.

Try it on at home

Keep the hygiene liner in, move, sit and stretch. If it is not right, send it back within thirty days.

Wear it once, and if you love it, wear it all summer.

Ask when unsure

Write to us with any question about size or fit and we answer within a working day.